We've been building websites for London businesses since 2015 — over 10 years of hands-on web design and development experience. In that time, we've delivered 500+ websites for London tech startups, e-commerce brands, professional services firms, hospitality businesses, and enterprises. Our websites have driven millions in revenue for our clients and generated hundreds of thousands of leads. From single-page sites to complex headless builds — we've done it all.
Key takeaways
- 10+ years of London web design experience
- 500+ websites delivered
- Millions in client revenue driven
- Experience across every website type
We don't use WordPress themes, Elementor templates, or Wix builders. Every website we design is 100% custom, hand-crafted in Figma — designed specifically for your brand, your audience, and your business goals. Custom design gives you: a unique brand look, complete design freedom, better conversion rates, and a website that stands out in London's crowded market. Custom design typically delivers 40-80% higher conversion rates than template-based sites.
Key takeaways
- 100% custom design in Figma
- No templates, no page builders
- Unique brand look for your business
- 40-80% higher conversion vs templates typical
3. Hand-Coded Development
Every website we build is hand-coded — clean HTML5, CSS3, and JavaScript (or React/Next.js for complex projects). No bloat, no unnecessary plugins, no slow page builders. Hand-coding gives us: 90+ PageSpeed scores, 2x faster load times, better security, and easier long-term maintenance. It also means we can build any custom feature you need — from calculators and booking systems to advanced search and API integrations.
Key takeaways
- Hand-coded — no page builders
- Clean HTML5, CSS3, JavaScript
- 2x faster load times than template sites
- Custom features built to your exact needs
Every 100ms of load time reduces conversions by 7%. Every 1-second delay drops conversion rate by another 7-10%. That's why we don't launch London websites that score under 90 on Google PageSpeed. We optimise every image, clean up unused scripts, remove bloat, and configure CDN and caching correctly. Our websites load in under 2 seconds — because every second counts for your bottom line.
Key takeaways
- 90+ PageSpeed score on every site
- Under 2-second load times
- Image, script, and bloat optimisation
- 7% conversion lift per 100ms saved
5. Conversion-First Approach
Beautiful websites are nice — but they don't pay the bills. Converting websites do. Every design decision we make is tied to a metric — bounce rate, time on page, scroll depth, click-through rate, or conversion rate. We use F-pattern layouts, visual hierarchy, contrasting CTAs, social proof placement, and friction-removing forms — all engineered to move London visitors toward action. Our websites average a +180% lift in conversion rate compared to their previous versions.
Key takeaways
- Every design decision tied to a metric
- F-pattern layouts and visual hierarchy
- Social proof and CTAs strategically placed
- +180% average conversion uplift
6. SEO-Ready Architecture
A beautiful website means nothing if Google can't find it. Every London website we build is SEO-optimised from day one — clean semantic HTML, proper heading hierarchy, meta titles and descriptions, Open Graph tags, schema markup, canonical URLs, XML sitemaps, and robots.txt. We also ensure your site is mobile-first indexing ready, fast-loading, and free of technical SEO issues. This means your website ranks on Google and drives organic traffic from day one.
Key takeaways
- Clean semantic HTML and heading hierarchy
- Meta tags, Open Graph, schema markup
- XML sitemaps and robots.txt configured
- Ranks on Google from day one
7. Full London In-House Team
Your project is delivered by our London-based in-house team — strategist, UX designer, UI designer, front-end developer, back-end developer, QA specialist, and SEO specialist. No outsourcing, no freelancers, no offshore teams. This means: better quality, faster turnaround, and a single point of contact who knows your project inside out. We also offer on-site visits across London for onboarding, design reviews, and quarterly strategy sessions.
Key takeaways
- London-based in-house team
- Strategist, designer, developer, QA all in-house
- No outsourcing, no freelancers
- On-site visits available across London
Your website belongs to you. You own 100% of the code, design, and content — full copyright, full usage rights, no restrictions. No vendor lock-in, no proprietary page builders, no ongoing license fees. When your website is delivered, you get the source code, Figma design files, and full documentation. If you ever want to move to a different developer, everything goes with you. This is how it should always be.
Key takeaways
- 100% ownership — code, design, content
- Source files and Figma files included
- No vendor lock-in or license fees
- Full documentation provided
Launching is day one — not the finish line. Every London web project includes 30-90 days of post-launch support, during which we monitor performance, fix any issues, and make minor improvements. Beyond that, we offer ongoing website maintenance plans for London businesses that need continuous updates, security monitoring, and feature additions. Most of our clients see their biggest performance gains in months 2-6 after launch, because that's when real user data informs the next round of improvements.
Key takeaways
- 30-90 days of post-launch support
- Performance monitoring and fixes
- Ongoing maintenance plans available
- Best performance gains in months 2-6
